Using SEMrush, we've compiled the top searched (and top relevant) HVAC SEO keywords you should be targeting in your HVAC SEO strategy so you don't have to!
We've also included a downloadable PDF at the end so you can download all the keywords for yourself!
The best HVAC keywords you should rank for are the ones that will actually make sense for your HVAC business. If you only do residential repairs, service and installs, it won't make sense for you to target commercial HVAC keywords! If you don't work on chillers or rooftop units and you rank for those keywords, you're just going to get customer leads you can't actually utilize!
If there's particular equipment or services you don't actually perform, why would you waste your time ranking for it??
Long tail HVAC SEO keywords are those that include a very specific term that a user might be searching for.
A Seed keyword would be something like these keywords:
A long-tail keyword version of the same keywords would be things such as:
Long-tail keywords are a great choice for those looking for quicker SEO results.
Long-tail keywords have very high buying-intent (high-conversions!) and often have low competition (quicker and easier to rank for) so they can be a great choice for HVAC businesses looking to boost their organic SEO traffic within just a month or two!
This list is based on the entire USA so your particular area may differ (if you live in warmer states, there will be less volume for heating-related keywords and more temperate states will have less search volume for cooling-related keywords).
See if you have any of the below HVAC keywords on your website. If you don't, it might be time to add some!
If you don't have the time to perform your own SEO for your HVAC business, get in touch with our team to book a free 15-minute consult to see if we can be a good fit for your company!
Speers Marketing is a digital marketing agency specializing in marketing for service business and contractors.
Have any questions or want to book a free 15-minute consult with us?
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