What  to look for in an HVAC marketing agency

What are the best HVAC marketing strategies?

The answer to this question can oftentimes be very different based on your business model and size. A concise answer to this questions depends on the size of your market, your target demographic, the size of your HVAC company and your marketing budget. 



The most common forms of marketing for the majority of HVAC businesses include the use of Google Ads, Facebook Ads, Direct-to-door mailers, SEO and LinkedIn Ads.

What type of HVAC marketing is best for your business?

Do you service both residential and commercial HVAC customers? If yes, then you'll need a campaign to target both demographics.

If not, then you'll different types of strategies to obtain new clients:

Residential HVAC

The best way to obtain new HVAC customers for residential companies is to start with Google Ads to get almost-immediate customers. Social media ads can also bring in customers quickly, but you'll usually need a virtual assistant or an in-house employee to respond to messages through Facebook Messenger (you'll typically exchange 10-15 messages before a conversion using Facebook and Instagram HVAC Ads).



Another strong long-term marketing strategy for residential HVAC is SEO (search engine optimization). Though the return on investment for HVAC SEO can take upwards of 1 year depending on your market, the compounding effect of long-term SEO can skyrocket your HVAC business.

Commercial HVAC

As those in this HVAC niche will understand, commercial HVAC leads typically only come from word-of-mouth referrals. Any industry operating in the B2B space knows that word-of-mouth is the most powerful marketing strategy, but if you want to grow faster, here are a few extra options:

Google Ads

Though the search volume for commercial HVAC is often quite low in many markets, your competition is most likely not running commercial HVAC Google Ads. Based on the returns you can achieve from one customer, it makes it all the worthwhile to spend upwards of $60+ per commercial HVAC lead.

LinkedIn Ads

LinkedIn ads can be a fantastic resource for commercial HVAC leads and leads for large projects. The cost per lead for LinkedIn HVAC Ads can sometimes be upwards of $100-150, but if you have the proper systems in place to respond to these leads, this lead gen source could be a goldmine for your business.

Search Engine Optimization

Though this is often overlooked, SEO is almost always the best form of marketing for any HVAC business. Many HVAC business owners shy away from SEO because of the large upfront costs before seeing any returns (typically $1000+ per month) with an ROI of about 8-12 months, it always pays off down the road. Most commercial HVAC contractors who start SEO usually stick with it in the long term once they start seeing their return on their SEO investment. SEO has a compounding effect so it's recommended to keep on top of it even after you start receiving more leads than you can handle.



Because word-of-mouth is so prevalent in the commercial HVAC industry, your competition typically will have terrible non-SEO friendly websites (as you've probably noticed), this makes it that much quicker and easier to rank for the most common commercial heating and cooling search keywords.