SEO for HVAC

Search engine optimization for HVAC companies is extremely effective. Many of your top competitors have very little - or even no online presence at all. The lack of competition in this space makes it much easier to rank for HVAC keywords in certain cities!

Your potential customers want an HVAC company they can trust, usually due to distrust of previous companies they've found online (probably by using PPC), this is where SEO can set your HVAC company apart.

The top keywords for HVAC are usually some form of "furnace repair near me" and "air conditioner repair near me", considering the average job value of these common residential repairs it can be a very worthwhile investment for your HVAC business to invest in SEO services.

Facebook Ads for HVAC

Facebook Ads for HVAC services does work, but some creativity is needed. This marketing channel can be used for both residential and commercial HVAC leads (both mostly residential). The primary reason to use Facebook Ads is to retarget HVAC clients who have clicked on your Google Ads and keep your brand in front of them until they need you next!

Cold Facebook Ads work for HVAC services to obtain installation leads, though you may need to work these leads slightly more than a high-intent Google Ad lead because of the typically lower buying intent of a potential HVAC customer found on this platform.

Whether you want install leads for mini-split systems, furnace installations, boiler installations, central AC/ heat pump installations or on-demand water heaters, social media advertising will work for your HVAC business.