The Top 5 Reasons Google Ads is Awesome for Any Plumbing Business

Does Google Ads work for plumbing businesses?

Yes, absolutely! 

Plumbing is actually one of the best businesses to utilize Google AdWords. Because everyone needs a plumber and they often don't have time to wait during plumbing emergencies, Google Ads is a fantastic marketing channel for any plumbing business year-round. 

High Purchasing intent

Because of the way Google Ads works, plumbing is actually one of the best types of businesses that can utilize Google Ads to the fullest extent year-round. Potential customers searching for plumber on Google often don't have time to wait if they have a plumbing emergency - they usually click the first ad they see (meaning, your conversion rates can be very high!) and hope the plumbing company they end up calling can make it to their home in a timely manner!

High Search Volume

If you're a plumber reading this, you're well aware that plumbing is a very needed business!

Every home or office will need plumbing repairs, installations or servicing at some point! This makes Google Ads a very easy choice for any plumbing business because there's thousands of people searching for plumbers in every city every single day!

Excellent Return on Investment

Though Google Ads can charge a hefty amount of money per lead ($35-$85 per call), the buying intent of each customer who calls plumbing companies on Google Ads makes it all worthwhile.

The average conversion ratio from Google Ads leads for plumbing services is typically 75%, so you can be assured that once optimized, your Google Ads campaigns will be a great source of leads for your plumbing business.

You Can Pick Which Types of Plumbing Leads You Want

Do you get enough repair and service leads for your plumbing business already, and you want to grow your install division?

Or perhaps you want to install more boilers or you want more drain repair jobs - you can narrow down to the exact types of plumbing leads you want! Though, the volume of each type of niche service depends on your market size, you'll be able to get plumbing leads for residential service calls (as long as you live in a city with a population of ~100,000 people or more).

Measurable ROI

With other marketing channels, it can sometimes be tough to actually tell the exact ROI you're getting from each channel.

With Google Ads, you can tell the exact cost per click you're paying each time a customer clicks your ad and you can see the exact returns you're getting if your Google Analytics are setup with your CRM software. This setup will allow you to see the exact amount of revenue your company closes on each lead.

The fact of the matter is, if you have a plumbing business in any city with a population of 100,000 people or more, Google Ads WILL work for your business.

Take the reigns and start getting Google Ad leads for plumbing business today! Get in touch with our team to book a consultation to see if your plumbing business is the right fit for Speers Marketing