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Why You Should Get PPC Management in Vancouver

The digital landscape in 2021 keeps changing, but one type of digital marketing that has been consistenly wokring since the inception of the internet is Pay Per Click Advertising. With the ability to track every click, every phone call, and every impression, digital marketing online seems much less scary when you hire a PPC management company who knows what they're doing!

Many of our clients don't know where to start with PPC ads, but we're here to hold your hand! We can give it to you simply, or jump right in (most people get googly eyed after 5 minutes, though!)

How PPC Advertising Works

Pay per click (PPC) is a highly optimized form of digital marketing that involves high-intent lead generation on the basis of quite literally paying for each click of your advertisement.

PPC leverages highly relevant and well-researched industry-specific keywords to create ads that convert the customer in to a lead for your business. Many clients that approach Speers Marketing have had poor experiences with PPC advertising in the past, this is usually due to the fact that many clients create their own PPC campaigns - this often leads to poor conversion metrics and extremely high costs per click.

The main challenges businesses face nowadays can include a multitude of factors including:

Neverending increase in competition

Stricter industry regulations

The increasing of ad-blockers (The team at Speers Marketing HATES ad-blockers!)

High-cost ad spots

Smarter customers

Shifting consumer demands

Why Should You Hire a PPC Agency in Vancouver

One of the many thoughts in business owner minds' that creates apprehension and doubt when seeking out PPC advertising is the many horror stories we're sure you've heard before.

"PPC Advertising cost me thousands of dollars"

"My ad budget got burned in just a few weeks"

"Google Ads is a scam"

"My friend spent a year losing thousands per month with nothing to show for it"

The truth is... all of these problems can be solved before they show up. A huge issue we commonly see is ad accounts that were setup by inexperienced people (PPC advertising is not the place you want to try to save a few bucks doing it yourself!). In nearly every case, it's cheaper to hire a PPC professional to setup and manage your ad account than trying to set it up by yourself.

Why does PPC Marketing work for your business?

Pay per click advertising is probably the best form of marketing for any service business in terms of return on investment and time-to-implementation. A proper PPC campaign setup by a PPC expert will put your services or products in front of customers and get you new leads in a jiffy!

The Top Benefits of PPC advertising Include:

Extremely Low Barrier to Entry

Paid search marketing provides a step-by-step blueprint to setting up your own campaigns with ease. You can open your business tomorrow and start competing with internationally owned franchise operations by tomorrow.


Our trusted PPC experts can setup your PPC campaigns in a matter of just a few days and get you new leads for your business quicker than you can say kangaroo.

Improved Brand Visibility with PPC

PPC management is a fantastic investment to assist with your brand visibility and brand campaigns. Our team can integrate your EDDM (every door direct mail) campaign or your newspaper/ billboards campaign with your PPC campaigns to get your business that extra edge over your competitors

Hyper-Focused Targeting

With PPC advertising, you can pick the exact customer demographic you want to advertise to. With the data analytics and proper tracking PPC advertising offers, we can see the best times of day and best locations/ customer profile to target to.

Instant and Consistent Traffic

With seasonal service businesses, market ebbs and flows can affect your annual revenue. The beauty of PPC advertising is that you can fill the gaps in your marketing schedule with paid advertising.


Are you turning down work for the upcoming quarter and don't want to waste money on ad spend during that period? You can turn your PPC campaigns on and off with the flip of a switch to regulate your flow of leads coming in.

Insanely Fast Experimentation

Our team is able to A/B test your PPC campaigns with the click of a button. What other marketing method do you know that can offer testing any quick than that?


Split testing various ad copy and landing pages will help us figure out the best performing ads and ensure as high as ROI as possible!

Incredibly Quick Results

This is probably the best perk of PPC advertising. As soon as your PPC campaign is launched by our team, you can start seeing new customer leads within a matter of hours. Although, the first few months is the time needed to optimize your PPC campaigns, you can still start seeing an almost-immediate ROI with PPC advertising.

Your go-to Google Ads Agency in Vancouver

No matter what type of service business you run, our expert team of Google Ad management experts can take your PPC strategy to the next level. If you have a competitor using Google Ads and you're in Vancouver, then you'll have success with Google Ads in Vancouver, too! Give us a call if you need help with your Google AdWords, Bing Ads, Amazon Ads and more!

Give us a call if you need help with your Google AdWords, Bing Ads, Amazon Ads and more!

Spend Your Budget How You Want

With PPC advertising, you can pick exactly how much money you want to spend each month and you can pick how much money you want to spend on a lead to ensure your marketing budget starts working within your parameters.


You can pick the exact postal codes you wish to advertise in and you can pick the exact keywords/ services you want new leads for.

FAQs

  • Do you offer flat rate PPC advertising?

    We absolutely do. We want our PPC customers to trust our markeing firm and one of the ways we do that is by offering a flat rate solution for PPC advertising. This ensures that we operate your PPC campaigns in your best interests. Our team offers a flat rate pricing structure for PPC advertising based on how many man-hours we estimate will be needed for your campaigns based on your alotted budget for ad spend.

  • How effective is PPC Advertising?

    The short answer is, very! PPC advertising is one of the best forms of digital marketing for any service business looking to increase their amount of customers and new leads. You can see the results almost instantly and spend how much you want! Our team can even provide an estimate on how much it'll cost you for a new lead in your industry.

  • What's the difference between PPC and Display advertising?

    PPC advertising can be display ads or text ads where you pay when someone clicks on your ad. Display ads typically charge you per CPM (cost per mille), or cost per 1000 impressions. This means that everytime 1000 people view your display ad, you'll be charged - regardless if anyone clicked on your ad or not.

  • How much does PPC advertising cost?

    PPC advertising has two separate costs typically. You'll have your monthly management fee (charged by the marketing firm you work with) and your monthly ad spend budget (the money you'll spend on ads directly to the advertising platform). We typically recommend a minimum ad spend budget of $1000 to see optimal results (ad spend budgets vary by industry).

  • How long does it take for Google Ads to work?

    Google ads can typically start bringing you leads within 24 hours after launching your campaigns, but some people might see their campaigns begin to work within just hours! 


    New ads and new keywords can typically begin working within just a few hours on a campaign that's already been launched.

  • How much does Google Ads Cost?

    Google Ads can cost anywhere from $.05 per click to $150 per click. Google Ads, in essence, is an auction house. You can bid as high or as low as you wish to achieve whatever goal you may be looking to achieve. If you're just looking to test the water and don't have a large ad budget and you're looking to optimize new campaigns, you can usually start with $1 per bid. If you're trying to optimize a new campaign as quickly as possible, you can let Google do the bidding for you (not usually recommended). 


    The team at Speers Marketing usually recommends a minimum ad spend budget of $1000 to start with to see optimal results. Anything less than this number for service businesses will usually perform poorly and take many months to optimize. You have to spend money to make money and Google Ads is a realm where you should be investing!

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