SEO for Plumbers

Search engine optimization for plumbing is a great add-on to coincide with Google Ads when first starting out. The competition is quite strong for plumbing SEO in Vancouver, but is definitely possible to compete with the bigger companies on a longer timescale.

Instead of paying for each plumbing lead (~$50 per lead with Google Ads), it's possible to get leads for no additional cost other than a monthly SEO fee once a few first-page plumbing keywords are reached for your domain.

The most competitive keywords the bigger companies rank for will take longer to compete with, these include the higher-margin jobs such as drainage installation and repair, boiler installation and repair, and water tank installations.



Facebook Ads for Plumbers

Facebook Ads for plumbers does work, though the buying intent is not the same as a lead from Google Ads or from SEO. Facebook Ads are better for retargeting and keeping your brand in mind for the next plumbing job a potential client is looking for.

Cold Facebook Ads work for plumbers to get leads for installations, but no so much to book repairs due to the buying intent of a client on Facebook or Instagram.

Whether you want install leads for on-demand water heaters, furnace installs, boiler installs, or renovation/ new construction plumbing projects - Facebook Ads will work for you! It's imperative that the ads are setup professionally to achieve optimal results. Poor campaigns can result in low buying intent and end up wasting your marketing budget!