Digital Marketing Ideas for Audiologists

Many small business owners think "Google Ads" is a "scam", this is often because many small business owners have attempted to run their own Google Ads campaigns. Hiring an agency to run your Google Ads campaigns is akin to hiring a mechanic to fix your car - it makes more sense to hire an expert. You should be focusing on perfecting your own craft and making sure every new patient of yours have an incredible experience!

Many (most) people aren't often willing to invest in an SEO strategy because they don't see immediate returns-on-investment, but SEO is a fantastic long-term strategy for ANY small business. Chances are, you're an audiologist business owner located in a large metropolitan city and most audiology businesses typically rely solely on referrals. This is perfect for you if you're interested in SEO services because that means your competitors aren't doing it!

SEO is a strong investment that pays off in the long run. Instead of paying for each new patient using a pay-per-click marketing channel, you'll get your new patient leads for "free" once you've built up your SEO over time.

Like most people, you most likely check out Google reviews for any new business you plan to visit or before using a service from a business, even if you've been referred to them! This is why Google reviews are extremely important to build social proof in your local area and an easy way to get new patients as your quantity (and quality) of reviews greatly increases your local SEO rankings.

This marketing channel can be very important for any audiology clinic just starting out, because it doesn't cost you a penny! You will have to usually cold-call ENT clinics or go to industry meetups to make these connections in person to build a large enough referral base with this niche marketing channel. 

Who better to recommend your clinic than previous patients? A common way to build new patient referrals is to execute an email marketing campaign using your patient list.