How To Do HVAC Keyword Research For Your HVAC Business
How do you actually find which HVAC keywords you should rank for?
Trying to find which HVAC keywords to rank for using SEO can be somewhat time-consuming and confusing. This is mostly because to find which HVAC keywords you should put your effort in to ranking for requires the right tools.
Today we're using SEMrush to breakdown which keywords you should target for your HVAC SEO strategy.
Understanding search buying intent
Understanding the search intent of your target customer is the most important piece of information you'll need before picking the right keywords to rank for with SEO.
Not all keywords are made equal, so you have to make sure the keywords make sense for your HVAC business to put the time and energy in to researching and attempting to rank for them.
Can you find which HVAC SEO keywords you shouldn't waste your time ranking for? Check out the top search results of "HVAC Los Angeles" in the image below:
You want to rank for keywords that will actually bring you new HVAC leads
From the list above, the keywords you'd actually want to rank for would include (dependent on the services you offer):
- HVAC Los Angeles
- HVAC contractors Los Angeles
- HVAC companies in Los Angeles
- Commercial HVAC contractors in Los Angeles
- HVAC technician Los Angeles
- HVAC services Los Angeles
- Los Angeles HVAC Service
- Commercial HVAC Companies Los Angeles
- HVAC in Los Angeles
- HVAC Repair Los Angeles
The other keywords wouldn't actually bring you new HVAC customers because the search intent isn't the searcher actually looking up an HVAC company to hire for a repair or install.
It's important to understand the intent of the keywords your customers are actually Googling before putting the effort in to rank for them.
Using paid SEO software is necessary to plan your SEO strategy
Many people think they can plan and perform their own SEO campaign without paid tools.
This will work in very uncompetitive markets and will also take much longer than having expert tools and a proper strategy.
To perform a proper HVAC SEO campaign, ensure you and your time either use professional SEO tools such as SEMrush or AHrefs or hire an HVAC SEO professional.
How much is HVAC SEO actually worth?
You actually can put a dollar figure on HVAC SEO using the CPC equivalent of running Google Ads for the same keywords. Check out the total daily value of the organic SEO traffic of an HVAC company based in Vancouver, B.C. below:
The photo above shows how much daily organic SEO traffic this HVAC company is receiving and showing the equivalent (in US dollars) of how much this daily organic search traffic would cost if this company were running Google Ads for the same keywords.
If you're interested in learning more about how a proper SEO strategy can boost your organic HVAC leads, get in touch with our team today! Speers Marketing focuses on digital marketing services for service businesses and contractors.
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