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Pay Per Click (PPC) Advertising for Your Edmonton Business

Your website is the digital storefront of your business - no matter the industry you're in. A professional website represents your brand and the quality of your services to your customers instantly. Ensuring your website looks nice and functions quickly and efficiently allows you to charge more for your services or products and builds more trust with new customers.

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How PPC Advertising Works

Why PPC Advertising is Essential for any Business Marketing Plan

Pay per click (PPC) is a highly optimized form of digital marketing that involves high-intent lead generation on the basis of quite literally paying for each click of your advertisement.

PPC leverages highly relevant and well-researched industry-specific keywords to create ads that convert the customer in to a lead for your business. Many clients that approach Speers Marketing have had poor experiences with PPC advertising in the past, this is usually due to the fact that many clients create their own PPC campaigns - this often leads to poor conversion metrics and extremely high costs per click.

PPC Edmonton

Why Pay Per Click Advertising Works for Every Business

Extremely Low Barrier to Entry

Paid search marketing provides a step-by-step blueprint to setting up your own campaigns with ease. You can open your Edmonton business tomorrow and start competing with internationally owned franchise operations by tomorrow.

Our trusted PPC experts can setup your PPC campaigns in a matter of just a few days and get you new leads for your business quicker than you can say "kangaroo"!

Instant and Consistent Traffic

With seasonal service businesses, market ebbs and flows can affect your annual revenue. The beauty of PPC advertising is that you can fill the gaps in your marketing schedule with paid advertising.

Are you turning down work for the upcoming quarter and don't want to waste money on ad spend during that period? You can turn your PPC campaigns on and off with the flip of a switch to regulate your flow of leads coming in.

Insanely Fast Experimentation

Our team is able to A/B test your PPC campaigns with the click of a button. What other marketing method do you know that can offer testing any quick than that?

Split testing various ad copy and landing pages will help us figure out the best performing ads and ensure as high as ROI as possible!

Improved Brand Visibility with PPC

PPC management is a fantastic investment to assist with your brand visibility and brand campaigns. Our team can integrate your EDDM (every door direct mail) campaign or your newspaper/ billboards campaign with your PPC campaigns to get your business that extra edge over your competitors

Hyper-Focused Targeting

With PPC advertising, you can pick the exact customer demographic you want to advertise to. With the data analytics and proper tracking PPC advertising offers, we can see the best times of day and best locations/ customer profile to target to. If you only service customers in certain Edmonton neighborhoods, you can target specific neighborhoods!

Incredibly Quick Results

This is probably the best perk of PPC advertising. As soon as your PPC campaign is launched by our team, you can start seeing new customer leads within a matter of hours. Although, the first few months is the time needed to optimize your PPC campaigns, you can still start seeing an almost-immediate ROI with PPC advertising.

Our Difference

Speers Marketing Difference

Speers Marketing has removed themselves from the typical agency model: Agencies with too many accounts that drive up ad spend to increase fees, and management that relies on sub-optimal metrics.

Profit-Driven Management

We begin with the way we charge our clients. We charge a flat PPC management fee so you know without a doubt that we manage your ad spend in your best interests. We work with your internal team to understand the customer lifecycle to ensure your business achieves the highest ROAS (return on ad spend) as possible. The success of your PPC campaigns brings success back to our business.

PPC Management you can Trust

All PPC Advertising accounts run by our team is completely run by humans who have experience running paid advertising. We don't use automated management systems or interns to handle our accounts. We work in your best interests because we rely on referrals. We also don't do contracts - our month-to-month commitment allows our team to prove to you that we can bring you success.

Transparency, Integrity and Accountability

Speers Marketing believes in absolute results and profitability for our clients. You wouldn't be running ads unless you wanted to make more money, would you? We provide monthly reporting of total sales and leads actually brought in by our PPC Advertising channels to your business. You'll be able to measure the results we bring you with our custom KPIs we setup for your business.

PPC Types

Types of PPC Ads We Offer

Search Ads

The most common type of PPC Ads run on Google. Search ads are the text ads you see at the very top of the screen when you search for something.

Display Ads

Display ads are the banner ads you see on websites often displaying static or dynamic images. These are great for brand awareness and retargeting previous website visitors.

Social Ads

Social Media Ad are the static image and video ads you see on Instagram, Facebook or LinkedIn. These ad types are a form of "disruptive" advertising and can be a great choice for certain services/ products.

Remarketing Ads

Remarketing/ retargeting ads are essential for any PPC campaign. These are shown to previous website visitors of yours and are a great way to capture missed leads or customers not yet ready to buy.

Google Shopping

Google Shopping ads are excellent for e-commerce websites looking to sell their product catalogue online. Google Shopping Ads offers both free and paid listings!

Local Service Ads

Google Local Service Ads are a great choice for home-service and contractor businesses looking to add another marketing channel to their marketing strategy.

More Internet Marketing Feedback

Edmonton SEO

We have a satellite office in Downtown Edmonton, so you can be rest assured that we're a local company that cares about your business!

Our Services

We also offer these other marketing services:

We provide many other marketing services:

FAQ

Frequently Asked Quesions

We're sure you have plenty of questions regarding pay-per-click adertising, so we've compiled answers to the most frequent questions our clients ask!

  • Do you offer flat rate PPC advertising?

    We absolutely do. We want our PPC customers to trust our marketing firm and one of the ways we do that is by offering a flat-rate solution for PPC advertising. This ensures that we operate your PPC campaigns in your best interests. Our team offers a flat-rate pricing structure for PPC advertising based on how many man-hours we estimate will be needed for your campaigns based on your alotted budget for ad spend.

  • How effective is PPC Advertising?

    The short answer is, very! PPC advertising is one of the best forms of digital marketing for any service business looking to increase their amount of customers and new leads. You can see the results almost instantly and spend how much you want! Our team can even provide an estimate on how much it'll cost you for a new lead in your industry.

  • What's the difference between PPC and Display advertising?

    PPC advertising can be display ads or text ads where you pay when someone clicks on your ad. Display ads typically charge you per CPM (cost per mille), or cost per 1000 impressions. This means that every time 1000 people view your display ad, you'll be charged - regardless if anyone clicked on your ad or not.

  • How much does PPC advertising cost?

    PPC advertising has two separate costs typically. You'll have your monthly management fee (charged by the marketing firm you work with) and your monthly ad spend budget (the money you'll spend on ads directly to the advertising platform). We typically recommend a minimum ad spend budget of $1000 to see optimal results (ad spend budgets vary by industry).

  • How long does it take for Google Ads to work?

    Google ads can typically start bringing you leads within 24 hours after launching your campaigns, but some people might see their campaigns begin to work within just hours! New ads and new keywords can typically begin working within just a few hours on a campaign that's already been launched.

  • How much does Google Ads Cost?

    Google Ads can cost anywhere from $.05 per click to $150 per click. Google Ads, in essence, is an auction house. You can bid as high or as low as you wish to achieve whatever goal you may be looking to achieve. If you're just looking to test the waters and don't have a large ad budget and you're looking to optimize new campaigns, you can usually start with $1 per bid. If you're trying to optimize a new campaign as quickly as possible, you can let Google do the bidding for you (not usually recommended).


    The team at Speers Marketing usually recommends a minimum monthly ad spend budget of $1000 to start with to see optimal results. Anything less than this number for service businesses will usually perform poorly and take many months to optimize. You have to spend money to make money and Google Ads is a realm where you should be investing!

  • Do you guarantee results?

    We do! We believe in only offering marketing services that actually work for you and your business. We ONLY work with businesses we know we can provide results for. Some businesses are better for Google Ads than others. B2C businesses will often perform exceptionally well compared to B2B businesses.

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Let's Discuss Your Project!

Get in touch with us and we can go over your project in detail during a no obligation phone call!

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